CASTROL
For the Corevo & Castrol project, interactive barcode screens are set up on Castrol product stands throughout Turkey. These screens let customers scan barcodes to get info about items, like price and features. Also, custom campaigns and product videos are created to enhance product attractiveness and promotion.
Project Goals
- The Corevo & Castrol project aimed to enhance customer engagement and information access for Castrol products in Turkey. The primary goals were to introduce interactive technology and engaging campaigns to promote product awareness and increase customer interaction.
The Solution
To achieve these goals, interactive screens with barcode readers were strategically installed on Castrol product stands across various locations in Turkey. These screens allowed customers to effortlessly scan product barcodes, gaining immediate access to detailed information, such as pricing and features. Additionally, customized advertising campaigns and product promotion videos were developed to create visually appealing and compelling content, further captivating the audience’s attention.
The Results
The project yielded remarkable results in terms of customer engagement and product visibility. The interactive barcode screens proved to be effective in delivering product information, facilitating informed purchasing decisions. This innovative approach led to an increase in customer interaction with the products and a better understanding of their features.
